Briced is the AI-native sales CRM built for modern sales teams. Connect your Gmail or Outlook inbox once, and Briced reads your emails, builds your pipeline, and guides every next step automatically.
Most sales CRM software is built around one assumption: that your team will diligently log every email, update every deal stage, and remember every follow-up. That assumption is wrong, and it's why CRM data is almost always out of date.
Briced takes the opposite approach. Instead of waiting for your team to input data, Briced reads directly from your inbox and keeps everything current automatically. It identifies deals, tracks relationships, recommends the next action after every email or call, and runs your follow-up automations, all from plain English instructions you write once.
"Which deals need follow-up today? Which prospects have gone cold? What should I say to this contact next?"
These are the questions Briced answers automatically, every day, without you having to ask.
The average sales rep spends 60% of their time on non-selling tasks, including updating records, writing follow-up emails, researching contacts, and chasing deal status. Traditional CRM tools like Salesforce, HubSpot, and Pipedrive were designed to store and organise this data, but they don't eliminate the manual work. They just give it a better home.
The result: CRM data is always stale, follow-ups fall through the cracks, and sales managers can never trust what the pipeline actually shows. Studies show that over 50% of sales reps find CRM data entry a waste of time, and adoption rates in most teams are poor as a result.
AI CRM software solves this by removing the dependency on manual input. Briced reads directly from your email, builds your pipeline automatically, and never lets a deal go stale, regardless of whether your team remembers to update it.
A breakdown of the AI sales automation capabilities that make Briced different from every other CRM on the market.
Briced reads your inbox and automatically identifies deals, creates pipeline items, and assigns contacts from day one, with no imports or manual setup. As new emails arrive, Briced updates deal stages, adds notes, and flags anything that needs attention. Your pipeline is always a live, accurate reflection of your actual sales activity.
This is what sales pipeline automation looks like in practice: not a set of triggers you configure, but an AI that genuinely understands your conversations and maintains your CRM on your behalf.
After every email or meeting, Briced tells you exactly what to do next. Whether it's drafting a follow-up, scheduling a demo, sending a proposal, or simply checking in, Briced surfaces the right action at the right time, based on the full context of your conversation history.
Sales reps who use AI-guided next-step recommendations close 35% more deals than those relying on memory and instinct. Briced gives every rep on your team that advantage, automatically.
Most sales workflow automation tools require you to configure triggers, conditions, and actions in a visual builder. Briced replaces all of that with plain English. Write an instruction like "If a prospect hasn't replied in 5 days, draft a personalised follow-up email" and Briced executes it continuously for every deal in your pipeline.
You can also paste in your product catalog, pricing sheet, or customer profile as context, and Briced uses that information to personalise every recommendation. This makes fully automated quotation handling and proposal drafting possible without any integration work.
Briced connects directly to Gmail (Google Workspace) and Microsoft 365 / Outlook. There are no browser extensions to install, no email forwarding rules to configure, and no plugins. Just authorise access once, and Briced starts reading your conversation history immediately.
This Gmail CRM integration means every email you send or receive is automatically reflected in your pipeline. Briced tracks email threads, identifies decision-makers, spots buying signals, and surfaces the deals that need attention without you lifting a finger.
Connect Fireflies or other meeting transcription tools and Briced ingests every call recording. After a demo or discovery call, Briced reads the transcript, updates the deal with key details discussed, and immediately recommends your next action based on what was said. Your AI CRM now has full context on every interaction, not just email.
Enterprise CRM tools like Salesforce and HubSpot are built for large teams with dedicated RevOps and CRM administrators. Briced is designed for sales teams of 2–50 people who want the benefits of an AI-powered CRM without the implementation cost, training overhead, or ongoing maintenance. Setup takes 2 minutes. There is no onboarding, no data migration, and no consultant required.
These are the hours your team gets back every week.
Briced reads every email and updates deal stages automatically. Your pipeline reflects reality at all times, with zero manual input from your team.
Time saved: ~3 hours/week per rep
No BCC rules, no copy-paste, no email integrations to configure. Briced reads your Gmail or Outlook directly, so every conversation is captured automatically.
Time saved: ~2 hours/week per rep
Set a plain English rule once, like "follow up with unresponsive prospects after 5 days," and Briced handles it for every deal in your pipeline indefinitely.
Time saved: ~1.5 hours/week per rep
After every meeting or email, Briced tells you exactly what to do next based on the conversation context. No more staring at a contact record trying to remember where things stand.
Time saved: ~1 hour/week per rep
Traditional CRMs start empty and rely on your team to build out every deal manually. Briced reads your existing email history and populates your pipeline in minutes from day one.
Time saved: Hours of initial setup
Give Briced your product catalog and pricing as a plain text instruction. It uses that context to automatically draft quotations, handle objections, and recommend the right package for each prospect.
Time saved: Variable per deal
Briced is built for B2B sales teams of 1–50 people who spend significant time in email and want a CRM that actually maintains itself. Common users include:
If your current CRM is always out of date, if your team hates logging activities, or if follow-ups keep falling through the cracks, Briced was built for your situation.
An AI CRM is a sales tool that uses artificial intelligence to automate the tasks traditionally done manually, like logging emails, updating deal stages, identifying follow-ups, and recommending next steps. Unlike traditional CRMs that passively store data, an AI CRM actively reads your conversations and maintains your pipeline for you. Briced is AI-native, meaning AI is built into every part of how it works, not bolted on as an optional feature.
With Briced, setup takes under 2 minutes. Connect your Gmail or Microsoft 365 inbox, and Briced automatically reads your email history, identifies deals and contacts, and builds your sales pipeline. There is no data import, no configuration, and no training required. Most traditional CRMs take 2–6 weeks to implement.
Yes. Briced connects directly to Gmail (Google Workspace) and Microsoft 365 / Outlook. Once you authorise access, Briced reads your email history, builds your pipeline automatically, and keeps it updated as new emails arrive, without any manual data entry from your team.
Yes. Briced lets you write plain English automation instructions. For example, "If a prospect hasn't replied in 5 days, draft a follow-up email." No workflow builders or trigger logic required. You can also give Briced your product catalog or pricing as context, and it will personalise every recommendation automatically.
HubSpot and Attio both require significant manual setup and configuration. HubSpot is built for large marketing teams and takes weeks to implement. Attio is flexible but requires you to build custom data models yourself. Briced is plug-and-play. Connect your inbox and your pipeline is live in 2 minutes. There is nothing to configure. AI builds and maintains everything automatically. See our full CRM comparison page for a detailed breakdown.
Briced can work as a standalone lightweight AI CRM, or layer alongside your existing tools as an AI automation layer. Many teams use Briced to replace their CRM entirely because it handles everything automatically. Others use it to add AI-powered follow-ups and pipeline management on top of their existing setup.
AI-native means AI is the foundation of how the product works, not a feature you turn on later. Briced was built from the ground up to use AI for reading emails, identifying deals, suggesting next actions, running automations, and maintaining your pipeline. This is different from tools like HubSpot that added "AI features" on top of an existing product built for a different era.
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